Brigitta Zics
Associate Professor of Digital Media
Dr Brigitta Zics is an artist, researcher and educator who explores the potential of immersive media for arts and sciences. She is an internationally exhibiting artist who works on the convergence of emerging technology, art and sciences.
She is the co-creator of numerous serious games for Aphasia and Alzheimer patients developed with medical researchers. With EU Horizon 2020 partners she has recently completed the WEKIT project that launched a wearable augmented reality platform for knowledge intensive training. Brigitta has extensive experience in practice-based PhD supervision, translational and interdisciplinary research project developments. Her book, The Transparent Act: Transparency, Cognition and Interactivity was published in 2018. Brigitta’s recent research interests include immersive experiences VR/AR/MX, serious games, gamification, AI: impact on humans & society, data aesthetics, the history of algorithms in art & design and experiential art. Previously, Brigitta was the Programme Director of Digital Media at Culture Lab, Newcastle University and Deputy Head (later Acting Head) of Postgraduate Department at Ravensbourne University London.
Her current research interest explores the question of agency in relation to Machine Learning and AI; among others how AI may be understood as an actor within a technological system, the wider ecology of things and society, and how the reflection on this can provide interventions, solutions or artworks that place AI within a productive (societal) framework.
